The Primer 2020 Logo
Designing a visual language for Speculative Futures' annual conference - Primer 2020.
Context
Speculative Futures is an international community that focus on the work and practice of Speculative and Critical Design, Design Fiction, Futurism, and Strategic Foresight. Primer is their annual conference (U.S. and Europe) where members of the community and people interested in future studies gather. The event consists of talks and workshops from experts in the domain to equip attendees to help shape the future.
https://2020.primerconference.us/
Project
I was part of the Primer 2020 design team, enlisted mainly to create a visual language and illustrations for the conference. The theme for 2020 was 'Activating Futures'. The aim was to create a language that captured the transformation and charge that were the essence of the theme. We used the idea of 'motion' - metamorphosing from point A to point B, as a metaphor to convey envisioning and shaping the future.
Role
Logo
Visual Design
Illustration
Team
Raquel Kalil (Creative Lead, Website)
Parnaz Raad (Copywriter)
Organization
Speculative Futures
More
6 Days - 6 Themes
The talks and workshops for the conference were categorized into 6 themes. Each theme had different visuals based on the theme.
Social Media Assets
Merchandise