Keyuri Tatu, product designer

Hi!

Currently, I untangle complex systems for local and state governments and the residents who use them.

kay-yoo-reeIndia > Atlanta > SF8yrs in UX

I design end-to-end experiences rooted in human connection,
most recently civic tools used by local and state governments and the residents they serve. I believe a process is a template, not a rule, and I lead with questions. Ideas are at the center of my practice: nothing beats finding a strong concept at the core of a complex experience. I’ve recently taken on a much broader product role and loving the stretch.


In Recent News.....
A filter coffee cheesecake with a white kolam pattern piped on top, next to plates of string hoppers

Most recently, I made this filter coffee cheesecake for South Indian themed party. The inspiration was 'kolam', a traditional pattern at the doorstep with rice paste. 

Keyuri drilling into a wooden board in her garage workshop, with long pine planks laid out on the workbench

I made a coffee table from scratch, finally made my dad proud. Check it out here.

A handwriting sample page with a paragraph, numbers and the alphabet, written out to make a font

Recently used claude to turn my handwriting into a font. Would love feedback though. Download skill

Case Studies
Front Door, a public portal homepage with a gradient hero, a search box and today's notices from City Hall

Owning a Unified Public Portal and Site-Builder for Local Government

Building a single front door for residents to interact with their local government, along with a site-builder tool for the government to construct it.

2026 - OpenGov

The Capacity Planning screen, showing inspector slots filled across city districts, on a retro desktop computer

Reshaping Inspections in Local Government

Simplifying interfaces for residents to book and manage inspections, and for the government to manage, conduct and track them. Recently designed for City & County Of San Francisco.

2024–2026OpenGov

Illustration: a magnifying glass in front of a stack of yellow file folders

Building A Reusable Global Search Pattern

Redesigning the most-used, most-complained-about feature in OpenGov’s permitting software. Faster paths to records and locations, shipped in three months.

Time from search to a location page: 1m 7s → 35s

2023–24OpenGov

Illustration: a donut shop at night, a lavender building with trees beside it and a glowing map pin labelled Donuts

Designing A Connection Between Government Records To Reflect Real-World Relationships

Connecting records that used to live in silos in OpenGov’s permitting software, so parent and child permits share information and wait on each other’s workflows.

24 interviews, 10 communities, and a live customer setup at a user group

2025OpenGov

Building And Facilitating The Design Thinking Program For Internal Stakeholders

Designing a workshop and a design thinking book in the context of the transportation industry to promote a user-centric approach to creating products at GE Transportation.

2018–19GE Transportation

Primer 2020 logo

Crafting Visual Identity And Material For Primer Conference 2020

Creating a visual language and illustrations for Speculative Futures’ annual conference to capture the theme of ‘Activating Futures’.

2019–20Speculative Futures